Editor’s letter:Is fit now offensive? Does the general public even know what a fit, healthy body looks like any more? Kate Cracknell asks the question as she contemplates the recent ‘Beach Body’ furore
Letters:Write to reply Fitness trackers have their place, but if users don’t understand the data they may become demotivated, says Andy Jackson of AJ Scot LLC
News round-up: Tanni Grey-Thompson announced as chair of ukactive, Pure Gym partners Spartan, MyFitnessPal cashes in on app, and Microsoft launches its fitness-focused Band
International news: Fitness First launches its inaugural ‘invitation-only’ club in Singapore, and Fitness Hut opens three new clubs in the space of a month
Interview:Edgard Corona The founder and CEO of BioRitmo and SmartFit talks to Kate Cracknell about cannibalising his own brand, handing the reins to his staff, and the challenges of operating in Brazil
New opening:Think out of the box Gymbox Westfield Stratford in east London has inherited all the colour and buzz of its Olympic next-door neighbour, says Kate Cracknell
Pricing strategy:The language of numbers The mid-market is a good place to be – you just have to know how to pitch your pricing, according to leisure consultant Tim Baker
Activity tracking:Fit for the challenge VP and general manager EMEA for Fitbit, Gareth Jones, talks to Kath Hudson about motivating people through challenges and rewards
Architecture & design:An eye for design Our new series showcasing best practice in health club design and architecture kicks off with four of our international top picks